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What is the real inspiration behind starting Eunoiabyher?

Updated: Oct 18, 2023

"Where Fashion Embraces the Heart" The birth of Eunoiabyher was a transformational turning point, sparked by the resilient spirit of a remarkable woman. In a world filled with opportunities and challenges, it was Farah Ahmed, the visionary behind this empowering women's fashion brand, who dared to embark on a unique journey that was destined to change her life and the lives of countless others.


As Farah walked across the stage, clutching her hard-earned university diploma, she had no shortage of job offers. Every company seemed to court her, each interview concluding with her as the final candidate. But deep within, she sensed something was amiss. The nine companies she ventured into felt like mismatched puzzle pieces, never quite fitting the picture of her true purpose. She yearned for more than being a "yes sir" person in the corporate world. The relentless grind of corporate life, fraught with negativity, office politics, and unrelenting stressors, left her restless, searching for meaning.

Amid this chaos, fashion became her refuge. It was a canvas for her self-expression, whether she was designing unique pieces or crafting creative outfits. She journeyed through days of frustration and nights of carelessness, grappling with anxiety and self-doubt. But Farah's spirit refused to break, for she knew that defeat was only a temporary state of being. She moved through the stages of grief - from denial to anger, from self-doubt to ultimate acceptance. It was in this moment of acceptance that the course of her life changed forever.


In the shadows of closed doors, she discovered the guiding hand of destiny. The universe, in its own mysterious way, was leading her towards something greater. It was in this revelation that she found her true purpose, her Eunoia.

"I decided to use fashion as a platform to guide other women in their quest for Eunoia. Many women struggle with self-confidence, battling against the underestimation of society, and countless others are in need of support. The way a woman dresses plays a pivotal role in her self-assuredness, and we vowed to make a difference. That's why we've ensured that every aspect of our designs, from inception to creation, is handled by women. We champion female designers and tailors who deserve the recognition they've earned. What's more, a significant portion of our profits is dedicated to supporting women in need worldwide," Farah Ahmed, the Owner and Co-founder, passionately states.


It was those nine challenges, those trials and tribulations, that forged Farah into the indomitable force she is today. Those perceived limitations and failures became the very fuel for her unrelenting pursuit of success. In her own words, "Now, thanks to the divine plan, I can proudly say that I am opening doors, not only for myself but for a brighter future. Step by step, I will achieve, I will become, and I will be remembered. I refuse to settle for mere existence; I commit myself to the pursuit of excellence." These are the words of a woman who embodies empowerment, resilience, and the promise of a better tomorrow.


Eunoiabyher is not just a brand; it's a beacon of hope, an embodiment of resilience, and a commitment to uplifting women and guiding them towards their own Eunoia. It's a brand that understands that fashion isn't just about clothing; it's about empowerment, confidence, and the strength to overcome life's challenges. In the hands of Farah Ahmed, Eunoiabyher is a promise to women everywhere: the promise of a better, brighter future.

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